Our Story: The Journey to Healthy, High-Protein Chicken Nuggets

From unhealthy freezer snacks to a new way of fueling life

Close-up of air-fried chicken nuggets in a white container

From Nugget Fanatic to Nugget Maker

Our founder always loved nuggets. But every bag of frozen nuggets he found was the same story: fried, low in protein, and packed with calories. That’s when he decided to create protein-packed chicken nuggets that fuel workouts and fit an active lifestyle.

THE “EUREKA” MOMENT

One day in the frozen aisle, our founder realized the “highest-protein nugget” wasn’t even chicken—it was plant-based. That was the moment he knew the market was broken. The world needed real chicken nuggets with 30g protein per serving.

“The highest protein nugget I found… wasn’t even chicken. That’s when I knew the market was broken.”
— Tadeo Pineda Molina

Born in Hawaii. Built for a Global Fitness Tribe

Newenche is more than food—it’s a movement. Inspired by Hawaii’s spirit of balance, health, and community, our bites combine:

Real chicken breast

30g protein per serving

Fewer calories than traditional nuggets

Two men in blue shirts and black shorts exchanging fist bumps after a workout on the gym floor, with weightlifting equipment and other people in the background.

 Fueling Bodies. Building Community

Our vision goes beyond food. We’re creating a fitness community where athletes and everyday movers share meals that fuel performance without sacrificing taste. Not boring. Not restrictive. Fun, tasty, and healthy.

A group of friends celebrating outdoors at a long dinner table with food, drinks, and flowers, raising their glasses in a toast.

OUR VALUES

Two women standing on a rocky hilltop with arms raised, overlooking a large blue lake and mountain range under a bright blue sky with sunbeam.

ENJOY LIFE FULLY

Healthy isn’t punishment, it’s joy

Close-up of a person wearing red sneakers and black pants climbing blue metal stairs, with a focus on their feet and the stair railing.
Four friends sitting around a table in a restaurant, enjoying pizza and engaging in conversation, with cups and plates on the table.

Progress comes with dedication

CONSISTENCY IS POWER

Food tastes better when shared

COMMUNITY FIRST

Join the Newenche Tribe Today
Be part of a global community that believes in health, performance, and flavor—all in one bite.

Our bites